Archive / 2014

How to make it personal with technology

Two things seem to be on retailers’ minds these days – personalised shopping and the technology that can deliver it.

There is a balancing act to be had here that must be right in order for the two to successfully work hand in hand. For a business to provide a personalised service it needs to be customer centric while not being overly invasive or equally too self-aware. As technology glistens in the eye of the retailer the challenge is to stay away from the benefit to the business, and to focus

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Is there life yet for QR codes and mobile?

QR codes and mobile devices continue to work in partnership to provide an enhanced shopping experience in store and increased customer interaction.

Department and larger scale stores are finding the technology particularly relevant for their customers as a means to direct them to the many products and brands under their one roof. Fashion label, Ralph Lauren, opted for digital technology to support its new Polo line for women at Harrods, London. Shoppers could use their smart phones to scan QR codes

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Smarter delivery of products to customers

Shopping is set to move a futuristic-step further soon with the idea of spending via your home devices fast becoming a reality.

Thanks to the arrival of the internet-of-things, which is considered a natural evolution of the multi-channel marketplace, the technology that can enable your favourite TV cooking show to talk to your fridge that will then talk to your local supermarket, is ready for action. In fact a global report by Capgemini reveals that in terms of future innovation, shoppers agree

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Technology, who wants it more?

Right now technology is sitting in the majority of retailers’ priority lists when it comes to meeting with predicted shopper expectations around store design.

In particular, retailers have got their eye on mobile point of sale, as well as queue management and ordering kiosks as a means to provide a choice of multi-channel options and in turn better service. Digital screens to support product information and shelf edge pricing are also seen to be making an impact on customers.

According to Retail

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