Is there life yet for QR codes and mobile?
QR codes and mobile devices continue to work in partnership to provide an enhanced shopping experience in store and increased customer interaction.
Department and larger scale stores are finding the technology particularly relevant for their customers as a means to direct them to the many products and brands under their one roof. Fashion label, Ralph Lauren, opted for digital technology to support its new Polo line for women at Harrods, London. Shoppers could use their smart phones to scan QR codes
