GAME is adapting to the digital revolution by teaming up with Microsoft and introducing several digital selling methods. Referring to itself as the UK’s leading omni-channel videogames retailer, GAME sells online, in-store, on mobile and through its app.
Part of its strategy is to sell its computer games, like Xbox and PlayStation, through digital codes which are then downloaded onto consoles. Its GAME Wallet is also a major focus. The virtual wallet lets customers see how much they have to spend