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Tag Archives: Social media

World’s first ‘Subconscious Menu’

Pizza Hut Restaurants has created the World’s first ‘Subconscious Menu’ for its restaurants.

Using innovative eye tracker technology by partner Tobii Technology, the pizza chain has built a digital menu that is completed according to where the customer’s eye falls.

The ‘Subconscious Menu’ features images of 20 ingredients most commonly found across all of Pizza Hut Restaurants’ pizzas and in 2.5 seconds it knows which ingredients the customer wants. To do this the menu tracks the ingredients

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Top 5 tech tips for hotels

Hospitality owners looking to meet with customers’ expectations are advised to stay on top of the latest trending technologies that are used when booking or staying in hotels. The top five most recommended are: personal devices, virtual bookings, online travel agency websites, wifi and social media.

In the words of eRevMax, a provider of software solutions to the hospitality industry that delivered an info-graphic on the subject, “As consumers become more sophisticated about technology, they

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Hot topics for hospitality POS

Mobile, self service and social media are trending across the hospitality industry as restaurateurs and hoteliers consider them must haves for their next point-of-sale (POS) investment. Meanwhile digital signage is being flagged as a technology that shouldn’t be forgotten in this category.

According to Hospitality Technology’s annual POS Software Trends Report, the key business drivers pushing hospitality venues to upgrade their POS are to deliver: mobile POS, new payment options and personalised

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Should retailers use Pinterest?

Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical.

However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting and organising things you love, is gaining interest. It is now considered the most likely network to drive spontaneous purchasing and is an especially popular driver of in-store

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Are retailers exploiting social media enough?

Retailers are utilising social media technology in the run up to Christmas in a bid to attract further consumer interest, with Pinterest taking a lead role.

A recent Searchmetrics study of ten top UK retail sites shows which retailer’s online website images and pages are being shared most frequently on Pinterest.

ASOS was listed as the top site with 160,958 pins by Pinterest users, while Amazon UK and John Lewis took second and third positions respectively.

“ASOS seems to really ‘get’ Pinterest

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