World’s first ‘Subconscious Menu’

Pizza Hut Restaurants has created the World’s first ‘Subconscious Menu’ for its restaurants.

Using innovative eye tracker technology by partner Tobii Technology, the pizza chain has built a digital menu that is completed according to where the customer’s eye falls.

The ‘Subconscious Menu’ features images of 20 ingredients most commonly found across all of Pizza Hut Restaurants’ pizzas and in 2.5 seconds it knows which ingredients the customer wants. To do this the menu tracks the ingredients

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