Tag Archives: Digital shopping

Retailers awarded for their digital innovations

Interactive digital walls, digital catalogues and e-receipts have been recognised at the Retail Week Technology Awards 2014 as brilliant technology projects in retail.

Thomson, holiday design store, won ‘Digital store of the year’ with its external mood wall that aims to get passers-by in the holiday mood and an interactive map that allows shop visitors to explore the world as they look for a holiday destination. An interactive table also guides customers on hotels and offers a ‘mood’ image

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Yesterday’s personalised service with tomorrow’s improved technology

Digital technology has greatly impacted on consumer shopping habits over the past few years making things a little disjointed.

Buying and browsing items either online or by mobile phone and tablet is the convenient and flexible option for many people today to the extent that the actual retail outlet is struggling to establish where it fits in. Some retailers suggest that the store wins out when a customer service is required or the consumer wants to interact with the product first, where as virtual

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Is mobile going to be behind all shopping experiences?

Mobile, mobile, mobile, whether it’s for commerce, browsing, personalised offers or pre-ordering, it can all be managed by a mobile technology these days.

Take Birds Eye the food brand, for example, it has stepped across to the restaurant sector recently via a pop-up eatery and it has put mobile technology at its core. As part of a social commerce project, the food brand is using mobile devices to interact with visitors about their meal. Diners at the restaurant use the mobile technology to pay

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Clarks now measure your kid’s feet with an iPad

Shoe retailer Clark is trialing an iPad based foot-measuring tool in its children’s department in store.

The complete device consists of a digi-tape and footplate that are used to measure a child’s foot; the iPad then receives the data via an app that creates a customised shoe guide.

The new technology, that replaces the older mechanical foot gauge, is said to make the foot measurement process easier and more interactive, while adding an element of fun to the task. Staff are able to take the

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Interactive changing rooms – coming soon

A connected changing room concept is to be launched by Microsoft and Accenture.

Currently live in the US, the fitting rooms which detect the products a customer tries on, are soon to hit British retailers.

Brendan Mislin, senior manager at Accenture, told Retail Week that the technology is currently being used exclusively by US department store Kohl’s, and they are keen to get started in the UK. “We’re in talks with some nice, big UK retailers. I can’t name any names yet, and I don’t have

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