Mothercare, a bricks and mortar and online retailer of products and services for mothers and children, has announced that becoming ‘digitally led’ is part of its new business strategy.

“Our ambition is for Mothercare to become the leading global retailer for parents and young children,” said Mark Newton-Jones, chief executive. Going on to say: “By modernising and transforming the UK into a digitally-led business supported by a modern store estate we will underpin the growth of the group’s

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Carphone Warehouse, the phone retailer, is going digital with its new look stores. The digital format will be seen across 200 of its 771 stores within the next few months. The digital design is said to create a simplified and slick customer experience through technology.

Speaking at one of the revamped stores in London’s Brent Cross, Carphone Warehouse marketing director Julian Diment told Retail Week: “This has allowed us to bring the excitement and energy of smartphones to life through a

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