Tag Archives: E-Commerce

Faster payments at Welcome Break

Welcome Break, UK motorway service operator, has increased its service levels with a bespoke unified payment service.

Retail communications provider Vodat International has worked with Welcome Break to integrate the technology into the company’s electronic point of sale (EPoS) system and rolled it out across all of its twenty-nine sites.

Unified Payments provides UK retailers with a single fast secure interface for all electronic-fund-transfer (EFT) transactions generated through stores, e-commerce

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Does shopping as we know it have a future?

Right now we’re seeing physical retailers fighting to save their brands through the launch of online shops and showroom style stores. Yet at the same time, the online retailers are concerned that they need to tap into the traditional bricks and mortar shopping method, just in case it e-retailing isn’t the future.

Meanwhile lurking in the background and slowly taking its form is big data, which could possibly wipe out both shopping habits and turn the whole thing on its head.

Data is increasingly

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Tips and trends for best practice in digital retailing

As e-retailing takes a firm hold on the industry online activity is coming under increased pressure to work in harmony and provide the ultimate omni-channel shopping experience.

The following tips are suggested for retailers looking to best perform in this area:

Cross platform

Consistent branding, image and layout use across website, tablet, mobile, and digital examples of print.
Equal content should be available all channels where possible.
Mobiles and tablets should have an optimised version of the core desktop website, and not be solely commerce focussed.

Mobile App

Multiple apps beyond commerce should be made available for the consumer to complement their shopping experiences and requirements.

Live Chat

The retailer provides the customer with a handy Click-to-Chat popup without prompt and in a timely manner.

User Sharing via Social Media

Shoppers should be able to easily share products and other content that they find online via email and social networks.
A blog with content that focuses on brand and lifestyle values, that is also integrated with the website and online catalogue makes for a good shopping experience.
Videos that support the brand and product are great for telling a story worth sharing.

Catalogue

Full image interactivity is recommended to give an optimum shopping experience while browsing an online catalogue.

Commerce

A seamless add to cart option from the catalogue, online website or appropriate app should be incorporated within the shopping channel without losing functionality.

Forrester Research’s Sucharita Mulpuru recently noted three key factors that retailers also “need to be keenly aware of” surrounding the digital revolution

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New year, new ecommerce platform Majestic

Majestic has upgraded its ecommerce platform. Working with Carrenza the wine retailer has launched an Intershop to replace its existing model.

Carrenza, a leading provider of Infrastructure-as-a-Service (IaaS) cloud computing, has helped Majestic to boost the functionality and scalability of its Intershop and boost online presence as a result. In light of increased consumer interest in shopping via the internet and the influence of social media and mobile technology, as one of the UK’s leading

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M&S brings multi-channel retailing in store

Marks & Spencer is to roll out next generation polytouch, self-service terminals across its high street stores in the UK. The interactive, self-service solution was delivered by Wincor Nixdorf and Pyramid Computer GmbH and is to be deployed in order to unite online and in-store shopping for Marks and Spencer’s multi-channel consumers.

Almost seven hundred polytouch kiosks in 32“ and 22“ format will offer shoppers further convenience in store by reducing queue times as well as customer

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