Tag Archives: Digital shopping

How to make it personal with technology

Two things seem to be on retailers’ minds these days – personalised shopping and the technology that can deliver it.

There is a balancing act to be had here that must be right in order for the two to successfully work hand in hand. For a business to provide a personalised service it needs to be customer centric while not being overly invasive or equally too self-aware. As technology glistens in the eye of the retailer the challenge is to stay away from the benefit to the business, and to focus

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Technology, who wants it more?

Right now technology is sitting in the majority of retailers’ priority lists when it comes to meeting with predicted shopper expectations around store design.

In particular, retailers have got their eye on mobile point of sale, as well as queue management and ordering kiosks as a means to provide a choice of multi-channel options and in turn better service. Digital screens to support product information and shelf edge pricing are also seen to be making an impact on customers.

According to Retail

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Joining up the channels

As with many consumers today, multichannel shopping is a convenient option for me. However, I am yet to be convinced that the stores are able to provide the seamless omni-channel service they are currently all shouting about.

The ability to provide a faultless transaction using more than one channel is for me the main issue. In the race to provide the high level of convenient digital service that is so in demand by consumers today, retailers aren’t stopping to join up all their channels. As a

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What’s on your digital agenda?

The changing shopping patterns of consumers that are increasingly going in a digital direction are seeing our core retailers and hospitality providers backing numerous technology innovations.

Digital channels are now truly in the mix and are only expected to continue to grow in popularity as they become the norm and fit seamlessly into peoples’ lives. By focussing on these convenient and flexible channels the companies that are in the know believe they can secure further growth.

Right now the

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Retail in 2015 will be mobile, omni-channel & connected

Retailers following the trends of the industry and any yet to get on the technology band wagon should take note that – mobile is here to stay and connected devices are on the up, if the latest report from leading retailer John Lewis is anything to go by.

The rise of the mobile as a shopping method is reported to be John Lewis’ most significant event this year with omni-channel shopping, mobile EPoS and connected devices close by. It also confirms that the store remains as important as ever

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