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Tag Archives: Digital shopping

Retail technologies for the millennials

The scenes of futuristic movies are fast becoming a reality in today’s digital world and no more so than in retail.

Tools like 3D printing, robots and wearable technology are getting retailers increasingly excited with visions of providing added convenience to their millennial customers through acquired behavioural understanding.

Take Asos for example which right now is investing in innovative technology companies as is prepares for what it calls the technological revolution of the fashion industry

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IKEA trials motivational mirrors in store

In an effort to make its customers have a feel good shopping experience and potentially sell more mirrors and products in general, IKEA is testing interactive mirrors in store.

At the home retailer’s Wembley store customers will be able to experience a compliment as they pass or stop to check their reflection in the motion-sensing mirror.

The idea of the ‘motivational mirror’ is said to provide people with positive reinforcement, with messages that include popular positive sayings like “Suits

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Mothercare to be ‘digitally led’

Mothercare, a bricks and mortar and online retailer of products and services for mothers and children, has announced that becoming ‘digitally led’ is part of its new business strategy.

“Our ambition is for Mothercare to become the leading global retailer for parents and young children,” said Mark Newton-Jones, chief executive. Going on to say: “By modernising and transforming the UK into a digitally-led business supported by a modern store estate we will underpin the growth of the group’s

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Retail technology today, tomorrow

More than ever retailers are looking to technology to improve the customer shopping experience in store and of course their sales.

QR codes, social media, self service kiosks, headphones, iPads, screens, digital mirrors, iBeacons, wifi; the list goes on ranging from the familiar to the futuristic. The idea isn’t necessarily to introduce the most innovative solution, it is to deliver the most effective one that works for all – brand, product and customer.

You can start small by:

  • Combine in store displays with social media and create a display of your top pinned items featured on Pinterest.
  • Enable wifi in store so that customers can access product reviews, make comparisons, or order and buy online.
  • Create an app that activates when customers are nearby or in store that can be used to promote special offers.

Go practical:

  • Bring scan as you shop devices/apps in store to put customers in more control of their purchases and speed up the payment process.
  • Install self service kiosks or staff held mobile point of sale devices that can be used for quick ordering and payments.
  • Introduce iPads in store to allow customers to browse your full product range, or touch screens on the store window to allow passers-by to shop even the store is closed.

Push

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Click, collect and coffee

House of Fraser and Caffe Nero have announced a joint venture that will see customers shopping online and collecting orders during their coffee break.

Debuting on 16 October 2014 in Cambridge, a Caffe Nero/House of Fraser store will offer coffee downstairs and a click and collect service upstairs. The move apparently made sense, as House of Fraser has no stores in the city of Cambridge.

Downstairs, in Caffe Nero, it will be coffee as usual with the addition of several tablet and touch screen devices

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