Tag Archives: Mobile devices

Is mobile going to be behind all shopping experiences?

Mobile, mobile, mobile, whether it’s for commerce, browsing, personalised offers or pre-ordering, it can all be managed by a mobile technology these days.

Take Birds Eye the food brand, for example, it has stepped across to the restaurant sector recently via a pop-up eatery and it has put mobile technology at its core. As part of a social commerce project, the food brand is using mobile devices to interact with visitors about their meal. Diners at the restaurant use the mobile technology to pay

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Is mobile gluing omni-channel together?

Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool.

It plays a particularly relevant role within omni-channel retailing that engages the consumer through convenience and loyalty to achieve an enhanced shopping experience. A few technological issues are currently preventing mobile from achieving its full potential

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Customers create their own digital experience

Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves.

85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a mobile in hand, they are taking it upon themselves to deliver the digital aspects of shopping that they expect.

Almost half of those surveyed want to use their phone to get more

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Retailers must react to mobile device sales

It’s do or die, for retailers yet to embrace a mobile version of their website.

The adoption of m-retail is growing so fast that one in three of all UK online sales are now made on a mobile device.

Tablets account for the majority of sales with smart phones taking more of a back seat. However, mobile devices are now delivering almost half of all website traffic, with the clothing websites reaching tipping point by receiving over half of their visits from m-devices.

Moss Bros recently saw the relevance

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Argos trials special offer app

Argos is testing its new special offer app in store accessible through mobile devices. The app will be promoted and delivered by tap points in store that contain a code.

Shoppers will be able to download the app by scanning the code with a phone or tablet using near field communication (NFC) technology. Once scanned, customers will have access to Argos’ latest offers.

Argos head of publications and new media Dominic Pemberton said: “By using NFC we hope to encourage app downloads, increase mobile

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