Argos is testing its new special offer app in store accessible through mobile devices. The app will be promoted and delivered by tap points in store that contain a code.
Shoppers will be able to download the app by scanning the code with a phone or tablet using near field communication (NFC) technology. Once scanned, customers will have access to Argos’ latest offers.
Argos head of publications and new media Dominic Pemberton said: “By using NFC we hope to encourage app downloads, increase mobile