Businesses, like shops, hotels and restaurants, are frequently advised by industry players to provide their customers with a seamless and consistent experience across all channels.

As a result, in this omni-channel and customer driven world, such demands are now becoming increasingly familiar from consumers too. For a ‘seamless experience’ is what today’s shoppers now expect and without out it, a business may not last until tomorrow.

By rising to this agenda retailers and the like are rewarded

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