ASOS ups sales using real time data

Fashion e-retailer, ASOS, is using real time pricing software to help boost its revenue. The software is supporting buying and merchandising departments by pulling in data from across the web such as competitor pricing to keep decision makers up to date with industry actions.

Maria Hollins, Retail Director at ASOS, said: “At ASOS, being first for fashion means being always competitive and having just the right assortment. We’re using Editd every day to help us make critical buying and

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