Virtual and augmented reality shopping hits the high street
Virtual reality (VR), a computer-simulated 3-D environment viewed through a computer screen or wireless glasses, or augmented reality (AR), which uses technology to alter the physical environment by adding sound, images or words to enhance the real-world experience, is on the retail agenda.
Currently the technology has more of an ‘event’ style presence as managers try to see what the value is and how to exploit it, but with development it may well become part of the everyday shopping practice
