Marking the department store’s 200th birthday, its flagship Oxford Street store now contains engaging visual displays that are helping to transform the customer’ shopping experience.
The new technology includes two nine screen video walls positioned at the main entrances from Vere Street and Marylebone Lane – creating an impressive visual array, which complements the high design standards across the store. On the ground floor feature area is a cluster of 65” and 46” ceiling suspended displays, enhancing the impact of this focal point. Five beauty brands within the cosmetics hall have also seen a facelift with pillar mounted 46” screens which will reinforce brand presence and inspire the customer journey with digital content that can be viewed and updated remotely.
Andrew Nelson, retail director at AVM Impact, stated: “Debenhams is leading the way in in store digital media, bringing its retail estate in line with changing consumer expectations, creating a unique customer experience.”
The technology was provided and installed by audio visual and digital media company, AVM Impact, and Nelson reported that Debenhams is one of three retailers that AVM Impact is working with on Oxford Street.
“It’s clear to see the increasing trend from retailers wanting to invest in digital technology, enabling them to better inform, engage and influence consumers in their buying decisions,” he said. “The digital transformation of retail is moving at an incredible pace and we’re excited to be at the heart of it.”