Here’s a fun promotional product that’s creating many a lively night in pubs, bars and clubs across the globe, that may well work for retailers too. It’s called The Exchange from JPD Worldwide and reports to be an unrivalled tool for driving sales and changing customer buying behaviour by turning it into a drinks-based stock exchange for a night.

Vendors running the system are finding that approximately 90% of sales on the night are made up of featured products and that gross profit is unaffected

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