In store technology is gaining momentum as retailers are exploring its potential to truly revolutionise shopping. It’s not just about developing highly practical and convenient tools; there is also room for an element of fun and entertainment.

Looking at the return on experience as well as the return on investment is key, believes Carmel Allen, editor-in-chief at GDR Creative Intelligence. “Simply put, technology should enhance life, be intuitive and make shopping a frictionless experience

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