Filling the gap between mobile and knowing what to do with it
Many businesses as they prepare for a mobile future currently have a courting relationship with mobile devices as they work out whether they are a good fit and crucially what to do together.
The practical in-house business benefits of mobile, for stock taking or on the spot ordering for example, are easier to recognise than the advantages that customer facing mobile apps can offer to consumers.
Now the pressure is on for companies to find the right opportunities to fill the gap. Josh Bernoff, research
