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Archive / December, 2013

Argos introduces the digital concept store

Argos has taken another step towards being a leader in digital retail by opening a selection of digital concept stores across the UK. The leading UK online and high street retailer aims to redefine the role of a store for a digital future.

The first of six new Argos digital concept stores is open to the public at 189 Old Street, with further London stores in Marble Arch, Old Kent Road and Chancery Lane. Others will open in Colchester and Dunfermline. The stores are set to transform the Argos shopping

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Are retailers exploiting social media enough?

Retailers are utilising social media technology in the run up to Christmas in a bid to attract further consumer interest, with Pinterest taking a lead role.

A recent Searchmetrics study of ten top UK retail sites shows which retailer’s online website images and pages are being shared most frequently on Pinterest.

ASOS was listed as the top site with 160,958 pins by Pinterest users, while Amazon UK and John Lewis took second and third positions respectively.

“ASOS seems to really ‘get’ Pinterest

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Benefits of utilising Wi-Fi in store

Initially recognised as a service provided by coffee shops, airports and hotels, free Wi-Fi access for customers is now trending among retailers.

As mobile devices integrate further into every day shopping, it makes sense for the high street to stop fearing the digital era and join it instead by bringing the perks of the internet in store.  According to a consumer survey carried out by Econsultancy, 43% of UK shoppers use smartphones while on the move to compare prices and read product reviews

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What’s next for multi-channel retailing?

The customer journey is changing, and as consumers continue to explore multi-channel shopping, also known as omni-channel, retailers are working hard to predict the right, next move.

With the use of technology customers are able to browse in store and also at home or work via mobile and social media, and they can go on to make a purchase both off line (aka in store) or online.

Consumer perceptions of online retail are shifting and trust in online shopping is certainly growing. Yet 88% of the retail

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Uptake of click and collect is strong and growing

The convenience factor, surrounding click and collect retailing, has seen the service grow to such an extent that it may be worth as much as £4 billion by 2018.

As the antidote to the hustle and bustle of high street, consumers are fast adopting the handy method of shopping that enables them to buy online and collect from a store or secure location nearby. Growth for this service is a no brainer with 27% of the 10,000 online consumers surveyed by Verdict expecting to increase their use of click

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